Studio Saturn | Aug 2024 - Jul 2025
Ran a research first creative studio, helping founders build digital brand presence for their early stage companies. Conducted competitive, audience, and trend research to guide brand strategy and positionings. Translated research insights into actionable design flows and brand identities.
Care Sanctum | Jul 2024 - Nov 2024
Freelanced with the early-stage startup to design and run research-driven experiments aimed at identifying growth opportunities. Conducted foundational research—including market scans, competitor studies, and early user conversations. Synthesized insights into strategies that informed product and growth experiments.
SquadStack | Feb 2022 - Apr 2024
Worked across teams from User Strategy & Growth to Product Management, driving user acquisition and growth experiments. Conducted 50+ user interviews and funnel analyses, designed and tested AI-enabled tools, and translated insights into product improvements and workflows that improved usability, adoption, and retention while aligning features with both user and business goals.
Others
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Worked at a design agency to uncover business opportunities through research and storytelling, translating insights into strategic content and design that drove engagement and strengthened brand positioning for our clients.
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I was a Global Fintech Intern at CFTE where my international team & I helped leading fintech companies including Paypal, Mastercard, with market and industry research to understand fintech trends and business challenges.
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When studing Engineering, I interned in Marketing & Content while contributing to a university club, writing a blog, and getting published in two books.